Guest Post: What You Need to Do to Stay Competitive in Your Career

In today’s competitive marketplace, jobs aren’t easy to come by. It’s not enough that you are the best at what you do. Your competitive edge requires the complete package, and that means your appearance - something that may sound shallow, but very true.

Looks do matter. Take a recent study conducted by Daniel Hamermesh, an Economist at University of Texas-Austin. Hamermesh found that if you’re more attractive, you’ll be able to make more money (plus find a better-looking spouse, too). Overall, attractive people are happier because, simply put, they’ve got more money. Now this may sound quite superficial, but it’s an unfortunate fact that is backed by this research.

Instead of trying to fight this, why don’t you take advantage of it instead? Invest the time and effort it takes to  improve your appearance, starting from your face. Your face is the most important part of your appearance, and is essentially your business card and identifier. A clear and vibrant complexion is your first step toward improving your appearance. Get it by following a customized skincare treatment regimen that addresses your skin concerns.

Your customized skincare treatment is devised by a skincare specialist who understands the complexity of your skin. That’s right – skin is a highly complex organ that requires proper care to optimize its beauty. Most regimens,  including Canada’s SkinTx, involve a cleanser, toner/astringent, serum(s)/therapy product and moisturizer.


Your first step is to cleanse. Sounds easy, right? It is, if you follow directions closely. The right way to wash your face is to use lukewarm water (never hot because it irritates the skin and strips moisture away) then work the cleanser into a lather, if necessary. Gently apply to your face in a circular motion, being extra careful not to tug on any part of your skin. Then rinse. Some say you should rinse with cold water to tighten the pores, but using lukewarm is  sufficient.

Toner /Astringent

Toners aren’t for everyone. You’ll be recommended a toner if your skin requires a gentle push towards balancing pH levels. Toners tend to be quite gentle and are suitable for normal to dry skin. Astringents, on the other hand, are more suitable for oily to acne-prone skin, since they thoroughly cleanse the pores. While both toners and  astringents are similar, their difference is in the type of skin they’re best suited for.

Serums/Therapy Products

Once your face is sparkling clean, serums and therapy products are next. You may be advised to use one around the eyes, another in your t-zone and yet another elsewhere. You may also use a combination of them. It all depends on
the skin problem you want to correct. For example, a serum loaded with Vitamin C can help greatly with wrinkles, while a product bursting with Vitamin K is great to deal with dark circles around the eyes. Your skincare specialist will suggest the best products for you.

An important thing to remember when applying this category of product is to use a very light touch. This will probably be easy to do, since their formulations are quite light, designed this way to be absorbed quickly into the skin to start working faster.

Moisturizer (preferably containing SPF30 minimum)

Finally, the last category is moisturizers. No matter what type of skin you have, be it dry or super oily, you’ll need to apply a moisturizer. Doing so balances the production of natural oils in your skin, normalizing it. It also helps by providing a bit of protection against the elements, which is what natural oils also do.

While you may find that your skincare treatment regimen differs, generally, these are the products that are most commonly applied.

Follow your regimen closely to get that radiant and clear complexion vital to make you look more attractive.  Beautiful skin is your best accessory, after all. You may find that this is all you’ll need to get that competitive edge in your career. You’ll also find that a better complexion will make you feel great, too, giving you more self confidence!

Cindy Clark is a medical aesthetic consultant for Skin Vitality, one of Canada’s largest beauty clinics. Based in Toronto, Ontario, Cindy knows all about skin and what to do to make it look nicer.


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